UPDATED 20/6: The details of the changes have been released – read our coverage here.
Well, this is intriguing. I just received a media alert from Qantas about an announcement to be made at 10.30 am this Thursday 20 June.
The media alert states that Qantas Group Chief Executive Officer, Alan Joyce together with Qantas Loyalty Chief Executive Officer, Olivia Wirth will announce “significant changes to the Qantas Frequent Flyer program – the biggest overhaul to the airline’s loyalty program in its 32 year history.”
Even accounting for Qantas’ tendency to over-hype things from time to time, this sounds quite major.
What could it be?
I’m not even going to try to guess – but I do recall we heard a clue in December that Qantas was considering shaking up the program in a way that would see more premium award seats released, with lower cash surcharges but higher points costs. I’ll be curious to see if this is part of the announcement, though I’m expecting a lot more changes than that.
We’ll publish all the details on Thursday morning as soon as they are released. We’ll also send an e-news to subscribers – so make sure to add your email to the list below.
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