Qantas has turned a new leaf with the launch of its innovative Green membership tier.
Starting today, Qantas Frequent Flyers will earn rewards for making sustainable choices, whether they’re traveling or simply doing their bit for the environment at home.
This development sets a new standard in the airline industry, as Qantas becomes the first to recognise and reward its frequent flyers for sustainable actions both on the ground and up in the air.
The Green tier joins the airline’s existing membership tiers – Bronze, Silver, Gold, Platinum, and Platinum One. The aim? To incentivize and reward the airline’s 13 million frequent flyers for everything from offsetting their flights, to choosing eco-accredited hotels, buying sustainable wines, and even supporting environmental initiatives.
It’s all about empowering the members to make eco-conscious choices and acknowledging those efforts.
Earning the Green tier status requires members to complete at least five sustainable activities across six specific areas in their membership year. And the rewards are nothing to sneeze at.
Members can choose between receiving 10,000 Qantas Points, 50 Status Credits, or having Qantas purchase three tonnes of carbon offsets on their behalf.
On top of this, there are other exclusive benefits, all in addition to those associated with the members’ existing flying status or the Points Club.
The six activity areas span across various aspects of lifestyle and travel:
- Travelling: Opt for an eco-accredited hotel through Qantas Hotels in Australia.
- Flying: Counterbalance your flights’ emissions through the Fly Carbon Neutral program, with Qantas matching contributions dollar for dollar.
- Sustainable purchases: Choose from over 200 sustainable wines via Qantas Wine, or make your Qantas Wine and Qantas Rewards Store deliveries climate positive for just a dollar.
- Lifestyle: Install solar panels or contribute to high quality carbon offset projects globally.
- Reducing impact: Take the sustainability quiz on the Qantas Wellbeing App and learn how to minimize your carbon footprint.
- Giving back: Donate to sustainability-centric organizations and projects, including those protecting the Great Barrier Reef or initiatives by charity partners like OzHarvest, UNICEF, and Kimberley Land Council.
Qantas has said it will recognise certain sustainable actions taken by members since the program was first announced in November.
Members will also unlock additional bonus points, like earning 150 points for every night stayed at an eco-accredited hotel booked via Qantas Hotels, and 250 bonus points for every case of six eco-wines purchased through Qantas Wine.
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