Qantas Frequent Flyers will today start earning rewards for making sustainable choices at home and when they travel as Qantas switches on its new Green membership tier.
The Green tier will sit alongside existing flying tiers – Bronze, Silver, Gold, Platinum and Platinum One – to encourage and reward the airline’s 13 million frequent flyers for everything from offsetting their flights, to staying in eco-accredited hotels, purchasing sustainable wine and supporting environmental initiatives.
Members who achieve Green tier status by completing at least five sustainable activities across six areas in their membership year, can choose to receive either 10,000 Qantas Points, 50 Status Credits or have three tonnes of carbon offsets purchased by Qantas on their behalf.
The six Green tier activity areas are:
- Travelling: Book an eco-accredited hotel through Qantas Hotels in Australia
- Flying: Offset the emissions of a flight through the airline’s Fly Carbon Neutral program, with Qantas matching contributions dollar for dollar
- Sustainable purchases: Choose from more than 200 sustainable wines through Qantas Wine, or make deliveries from both Qantas Wine and the Qantas Rewards Store ‘climate positive’ for just $1
- Lifestyle: Install solar panels or help support high quality and verified carbon offset projects in Australia and around the world when offsetting home and car emissions
- Reducing impact: Complete the sustainability quiz in the Qantas Wellbeing App which is designed to help members understand how they can better reduce their impact, with plans to add more actions to the app in the future
- Giving back: Make a contribution towards organisations and projects committed to sustainability, including protecting the Great Barrier Reef and supporting sustainable initiatives developed by charity partners OzHarvest, UNICEF and Kimberley Land Council (no minimum amount specified).
Qantas has said it will recognise certain sustainable actions taken by members since the program was first announced in November.
Additional benefits include earning 150 points for every night you stay at an eco-accredited hotel booked via Qantas Hotels, and 250 bonus points for every case of six eco-wines purchased through Qantas Wine.
The program will continue to evolve and offer members more ways to be rewarded for other environmentally friendly activities like walking or cycling to work and choosing sustainable aviation fuel when they travel.
These rewards are in addition to benefits members get under their existing flying status or as part of Points Club.
Qantas Loyalty CEO Olivia Wirth said frequent flyers have said they would welcome support and rewards for being more sustainable.
“This program makes it easier for frequent flyers to make more sustainable choices, at home and when they travel, and rewards them when they do,” Ms Wirth said.
“We know that points influence behaviour, we’ve seen that when we’ve provided points for walking and sleeping through the Wellbeing App as well as to reward those who got vaccinated. We also know that small changes by many, can have a big impact.
“Like many Australians, our frequent flyers are concerned about climate change, as are we. As a business, we are working towards net zero emissions by 2050 and later this month, we will be releasing more details on our interim 2030 emissions target and the steps we are taking to get there.”
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