Virgin Australia’s Velocity Frequent Flyer program and Myer have announced the first stage of a new partnership.
Under the tie-up, Velocity members can use their points to pay for purchases online with the popular retailer.
Velocity Points can now be redeemed on myer.com.au to pay for part or all of an item.
Myer one members will continue to enjoy their benefits when using this payment method, including earning MYER one credits.
Each Velocity Point covers around 0.5 cents of a purchase. That means you’re getting similar value for those points as when you use them to buy gift vouchers.
However, as many of our readers will know, you’re likely to get more value from your points by redeeming them for flights or upgrades.
Commenting on the launch of the partnership, Velocity Frequent Flyer CEO Nick Rohrlach alluded to an expanded arrangement down the track.
“Myer is loved for its quality brands and commitment to value which makes the national department store a fantastic partner in the expansion of the Velocity program and we are already looking forward to what is next for customers as part of the partnership,” said Mr Rohrlach.
This may include opportunities for customers to earn Velocity Points, which is something that can only be done at the moment by clicking through to Myer from the Velocity eStore.
While it’s always great to see Velocity expand its partner portfolio, right now this new arrangement with Myer is a little underwhelming.
Stay tuned for more announcements down the track.
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