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Middle Eastern airlines are often let down by customer service in business class

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The three big Middle Eastern airlines – Emirates, Etihad and Qatar Airways – have driven so many improvements in air travel in recent years. Thanks to them (and a handful of other carriers), we now enjoy better experiences in the air, more route options and lower prices than ever before.

One reason the gulf airlines have done so well is their massive investment in new planes, fitouts and other infrastructure. For passengers at the pointy end, this splurge has brought luxurious lounges, spacious seats, on-board bars and showers, and many other stylish innovations.

This trend is set to continue. Qatar Airways is about to roll out its business class ‘QSuite’ which, for the first time ever, gives business class passengers the option of booking a double bed in the sky. Emirates has also announced it will launch first and business class seats by the end of the year.

In these ‘physical’ aspects – the lounges, seats and other infrastructure – the gulf carriers are among the best in the world, and that’s helped them capture a big slice of the market. But there’s one important part of the passenger experience that often lets these airlines down, and that’s inconsistent customer service on board – particularly in business class.

On one flight you may be served by a warm and attentive crew, and on the next a crew that just doesn’t seem to care. If you’re flying in economy, you may not expect that much, but in premium cabins that attract a hefty price tag, customer service is a big deal.

Here’s an example of what I’m talking about. My partner and I have flown with Emirates in business class three times over the past year. The first two times, the crew were quite friendly and efficient. Earlier this week, however, they were disinterested and even rude (one curtly told my partner to turn his IPad off for take-off, even though it was in flight mode, as permitted), and the service was careless and inefficient (for example, three of our food orders came out late and wrong, with no explanation or apology).

You don’t encounter this kind of inconsistency on other premium airlines in the region. When I board a Singapore Airlines, Cathay Pacific or Japan Airlines flight, I almost always get the polite and polished service I’ve come to expect. When I fly with Qantas, the crew tend to be more relaxed, but still generally very friendly and attentive.

But with the Middle Eastern airlines? I can’t be so sure.

Before writing this post, I spoke to quite a few travellers who regularly fly through the Middle East, and their experiences are similar to mine. This issue seems to come up with all three Middle Eastern carriers, though perhaps less frequently with Qatar Airways than the others (based on the conversations I’ve had, at least).

I understand that the gulf carriers have a huge staff who come from a variety of cultures and with potentially different views about what constitutes good customer service. Very few other airlines face the challenge of integrating so many diverse people. But even accounting for that, I feel the airlines could do more to train and encourage their crew to meet the high service standards set by other premium carriers.

Since customer service in the air is so important to me, I’ll now think twice about flying with a Middle Eastern airline if there is another, more dependable option. In today’s competitive market, there are plenty of carriers that offer great seats and lounges, and can be counted on to provide top-notch service on board.

This week’s interesting stories from around the web

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This week’s stories look at scientists developing electric airplanes, the world’s most beautiful airports, if there ever was a ‘golden age’ of air travel, travel experiences you can only enjoy on a budget, and aviation in Australia from 100 years ago to now. Enjoy!

  • The age of electric airplanes is just 30 years away. As everyone obsesses about electric cars right now, how long will it be until we’re jetting around in planes that don’t need jet fuel? Flying requires extraordinary amounts of energy, and doing so under electric power will take a huge leap forward in technology. This fascinating article from Wires surveys some of the issues scientists are grappling with right now.
  • Marvel at 12 of the most beautiful airports in the world. A new class of airports is leaving the dark terminals of the past behind, opting instead for light-filled spaces that provide both function and inspiration. Take a look at 12 of the most beautiful, and pray that one day Australia gets airport architecture it can be proud of.
  • There was no ‘golden age’ of air travel. After raft of highly publicised incidents in America, people are longing for the ‘good old days’ of air travel from decades past. But were things really that good, and are things now so bad? I think we’re living in the golden age of air travel RIGHT NOW, and this New York Times opinion piece by a pilot seems to agree.
  • Travelling on a budget can buy you amazing memories that luxury travel can’t. To quote the author: “Luxury travel is a holiday. It’s a break. A buffet of international cuisine is not an experience, and it is not a story. If you want a story … you have to go budget.” And he has a point: how much of a culture can you really experience when you isolate yourself in high-end hotels, resorts and restaurants? Not much, usually.
  • A conversation about Australia’s aviation market right now by Runway Girl Network deputy editor John Walton and Jamie Freed, a Reuters senior correspondent covering aviation and business in Sydney. They discuss how Qantas and Virgin Australia are faring, what’s in store for both in the future, and the peculiarities of air travel in Australia.
  • How aviation has shaped Australian society. As we near 100 years of aviation in Australia, a new project by the University of Canberra will examine how air travel has transformed Australian places, communities and cultures. This 12-minute interview on ABC’s Drive program with one of the research leaders describes the project and some of the little known stories it wants to explore.

Happy reading!

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Use Qantas Points for JAL business class seats from Melbourne to Tokyo from September

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Here’s a fantastic opportunity to fly business class (or premium economy) to Japan using Qantas Points from this September.

Japan Airlines (JAL) today began taking bookings for its new Melbourne to Tokyo route, with the airline releasing up to four business class and four premium economy award seats on most flights.

As JAL is a oneworld member, these seats can be booked using Qantas Points – and I think this is a fantastic use of Qantas Points.

Just a few weeks ago, I flew in business class with JAL from Sydney to Tokyo, and I really enjoyed the experience – especially the dining and customer service. I think JAL offers the most attractive way to fly to Japan using Qantas Points, and you can read the full review of my recent flight and what to expect in JAL business class, here.

japan airlines 787 business class seat sky suite

The very comfortable JAL business class “Sky Suite”

The new daily Melbourne-Tokyo flights will kick off on 2 September and will be operated by an advanced Boeing 787 Dreamliner, just like the Sydney route. Flights will depart Melbourne at 12.05 am and return from Tokyo at 10.30 am.

It looks like business class award seats are available on Mondays to Thursdays from Melbourne to Tokyo, and Tuesdays to Fridays on the way back. Premium Economy seems to be available throughout the week.

Award seats can be booked from 4 September all the way through to next April, except for a blackout period from 21 December to 8 January.

To book the seats, you’ll need to call Qantas, because they cannot be booked on the Qantas website.

Before calling Qantas, the easiest way to check that seats are available on the days you want is through the British Airways website, here. To search, you’ll need to join BA’s frequent flyer program, but as Australians aren’t eligible, you’ll have to provide a UK address or just make one up (you’ll get your login instantly).

Note that Qantas call centre staff sometimes have trouble finding JAL seats. I think that’s because they have to search for them slightly differently to other airlines. If you have any problems, ask the customer service agent to get help from their manager or a colleague.

You’ll need 78,000 Qantas Points in business class and 63,000 Qantas Points in premium economy each way, plus a modest fee (I paid $148 for business class Sydney-Tokyo). Clearly using your points for business class is much better value than premium economy.

Qantas may charge you a telephone booking fee, but if you explain that the flight wasn’t bookable online, they may waive the fee for you (it’s worked for me in the past).

This is a great opportunity to fly up to four people to Japan both during the beautiful autumn period and winter ski season. I suspect these seats will get snapped up quickly, so don’t delay.

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Stories that caught my eye this week

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I read so many interesting news stories each week, but very few become a topic for one of my blog posts. With so much great content out there worth sharing, I thought I’d start a regular weekend post highlighting some of the stories that caught my eye, and which you may find useful or entertaining. This is the first of such posts, and I hope you enjoy it.

  • Meet three small business owners who are point-hacking gurus. Learn from and be inspired by three Australian SME owners, who share their experiences and strategies for earning points through business purchases. This can be very lucrative source of points if you know how to leverage your business spending.
  • The ATO warns business owners over loyalty points. This story is actually a few weeks old, but it ties in nicely with the one above. There are rumours the ATO wants to tax business owners who earn large quantities of points through business spending. I think this is unlikely, because it would be extremely hard to develop a fair methodology for valuing points and redemptions, but then again, I also wouldn’t put anything past the ATO. This article is behind a paywall, but you can google “ATO warns business owners over loyalty points” to get around it.
  • Virgin Australia reveals research that shows credit card use is motivated by loyalty rewards. That’s not big news, but some of the stats are interesting – including that more people prefer using points for vouchers rather than flights (crazy!) and Gen Y (20 to 35 years) is the most points-hungry age group.
  • The Qantas Frequent Flyer program is the airline’s biggest money spinner. We’ve known this for a while, and now Qantas has said it wants to double revenue by 2022 by selling even more points to companies, from credit-card operators to supermarkets. That’s great for Qantas but not so much for those of us who already struggle to find award seats. Let’s hope they all opt for vouchers instead!
  • Malaysia Airlines massively devalues its frequent flyer points. Yes, massively. If you hold some Enrich miles, I suggest you start spending them. You have until 10 June to lock in the current redemption rates.
  • Star Alliance Is Working On A Shared Award Flight System. The world’s biggest airline alliance is reportedly working on a new IT system that will make searching and booking awards across the whole alliance much easier. This is pretty ambitious when you consider how antiquated many airlines’ booking systems are. I’ll be very impressed if they can pull it off – and apparently they want to have it ready by the end of the year.
  • Cathay Pacific announces big job cuts as it struggles to remain competitive. This is the first step in the Hong Kong carrier’s three-year reorganisation plan. With so much competition in the region, Cathay Pacific needs to make serious changes to turn its fortunes around. Let’s hope it’s successful, because it’s one of Asia’s best airlines and a key Qantas partner.

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Get 25% off Qantas economy award seats until Monday 29 May

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I don’t normally blog about economy travel (it’s not exactly The High Life!) but there’s a great opportunity right now to save thousands of Qantas Points if you want to redeem them for economy seats. (Remember, your points give you a lot more value in business or first class).

Qantas has today launched a 25% off sale for economy award seats (i.e. seats you book with points, which Qantas calls “Classic Flight Rewards”) across its network.

This offer is valid on flights operated by Qantas with a QF flight number in Australia and all international destinations to and from Australia.

To take advantage of this offer, you must book by this Monday, 29 May 2017.

The flights need to be taken between 18 July 2017 and 6 May 2018, which is a pretty generous period.

The 25% discount applies to the Qantas Points amount required for your seat, and not the taxes, fees and carrier charges you have to pay. It also doesn’t apply to premium economy, business or first class seats, unfortunately!

You can check the terms and conditions and how many points you need here.

To book, log into your account at Qantas.com and then search for a flight. Make sure you tick the box to search for “Classic Flight Rewards”, not “Use money, points or both” (the latter is much more expensive).

The Qantas Points required with the applicable 25% discount will be displayed during the booking process.

If you were planning on using your Qantas Points for economy seats, this is a great opportunity to reduce the cost or fly further.

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Review: Japan Airlines Boeing 787 Business Class (Sydney to Tokyo)

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Japan Airlines (JAL) is one of the world’s most highly regarded airlines, so my expectations were high before my first ever business class flight with it, from Sydney to Tokyo.

It didn’t disappoint. The advanced Boeing 787 Dreamliner that JAL operates on this route, together with the airline’s excellent customer service, dining and seats, made for a stylish, comfortable and memorable flight.

I would definitely recommend flying with JAL, which operates from both Sydney and Melbourne to Tokyo and onwards to Europe, Asia, and North America.

Flying with JAL is a great way to start a trip – you’ll feel like you’re experiencing Japan from the moment you set foot on board!

I booked this trip for 78,000 Qantas Points + $148 in fees. Here’s an overview of the flight.

The lounge at Sydney Airport

JAL doesn’t operate a lounge at Sydney Airport, instead directing customers to the Qantas business lounge. Nearby, there’s also an Amex lounge that some Amex cardholders can access, which I briefly checked out, but the Qantas lounge offered more space and better dining.

Since there’s no JAL lounge to review, I’ll keep my comments on the Qantas lounge brief. It’s fairly comfortable, though not particularly lux, with good food and beverages on offer, including several hot and cold breakfast options when I was there, barista-made coffee, fresh fruit and vegetable juice made to order, and a full bar.

When I arrived around 7 am the lounge was almost empty, but it started to fill up quickly a bit later. Multiple oneworld airlines use this lounge, so it gets quite busy during peak periods.

If you’re a Qantas Platinum or oneworld emerald status holder, the luxurious Qantas First lounge will be your best bet.

The seat and cabin – elegance and comfort

I was very pleased that JAL started operating a Dreamliner on the Sydney – Tokyo route just days before my flight. The advanced aircraft is quite comfortable for flying thanks to the quieter cabin and higher air pressure and humidity.

The cabin was tastefully decorated in dark, warm tones, and together with LED mood lighting and dimmable windows, felt quite elegant and soothing.

japan airlines cabin

There were 42 business class seats in a 2-2-2 layout across 7 rows – four rows up front, followed by toilets and a galley, and then three further rows in a separate ‘mini cabin’.

Normally, I’d say a 2-2-2 layout is a bit ordinary because window seat passengers don’t have direct aisle access, but that’s not an issue with JAL, thanks to its unique seat design.

A slightly staggered layout gives all window seat passengers a walkway into the aisle, which actually makes the window seats, with their extra privacy, the best seats for solo travellers, in my opinion.

japan airlines 787 business class seat sky suite

The JAL “Sky Suite”, staggered to give all passengers aisle access

The middle two seats are not staggered, offering a good option for couples, and this is what my partner and I chose.

There’s a privacy screen between all adjoining seats that can be raised or lowered as you wish.

The business class “Sky Suite” seat was very comfortable, with good padding and multiple recline options, including fully flat. The crew attach a mattress for sleeping.

At 25.5 inches wide, the seat is more spacious than you might expect given the layout. However, I did notice that, when fully flat, I could only barely stretch out fully, and I’m only 176 cm tall. This could be an issue for taller people when trying to sleep.

japan airlines business class seat 787 sky suite

An ottoman under the entertainment screen provided a foot rest and leg room for sleeping.

jal business class

The seat included various mod-cons such as a massage function, reading light, USB port and AC power with a universal plug-in.

The storage space was quite limited – just a side pocket, the ottoman and floor below it, and the space under the entertainment screen. It was a bit tricky storing small personal items within reach, but I managed. I noticed that the side seats had a bit more storage due to the staggered layout.

As I boarded the plane, arranged on my seat were a good quality pillow, blanket, amenity kit, noise-cancelling headphones, and slightly-too-small slippers and a cardigan.

The amenity kit made by Zero Halliburton included all the usual elements, plus a refreshing facial moisture mask, which is a great idea in the air.

japan airlines amenity kit

The JAL amenity kit made by Zero Halliburton

The service – flawlessly Japanese

The crew provided excellent customer service – as you would expect from a Japanese airline. The crew were attentive and quick to respond to requests throughout the flight, as well as very polite and observant of Japanese customs (which included a lot of bowing) – an experience that made me feel like I was already in Japan.

Upon boarding, we were greeted warmly and offered a drink of orange juice or champagne, which was Charles Heidsieck Brut Reserve – a pretty good drop (though, oddly, served in a plastic glass). Shortly after takeoff, the crew came around to take food and drink orders, and then the dining service began.

There’s not much more I can say about the service except that it was at a high standard throughout the flight. The only minor criticism I have is that the crew didn’t come around to collect rubbish very frequently – such as empty water bottles and plastic wrapping – but this wasn’t a big inconvenience.

The food and beverages – among the best I’ve experienced in business class

The dining was a highlight on this flight. The menu was varied and interesting, and the quality of the food and drinks was among the best I’ve experienced in business class.

There was a large selection of drinks on offer – all the usual suspects, including wine from Australia, California, France and South Africa, and four types of sake (only two of which were on the menu – the others the crew offered when I asked for a recommendation).

You can view the full drinks menu here if you’re interested.

The dining menu was structured so that a lunch meal was served shortly after take-off, after which time we could order anything from the dine-on-demand menu until 90 minutes before landing in Tokyo. I thought this was a great approach – get everyone fed quickly, and then people could choose when and what to eat (the dine-on-demand concept is becoming increasingly popular with airlines).

For lunch, we had a choice of a Japanese or Western menu, both consisting of a generous four courses.

The lunch menu – a Japanese or Western four-course option

I chose the Japanese menu, which began with a not-very-Japanese amuse bouche of tomato mousse and bocconcini (which was refreshing and flavourful) and chorizo with beans (which added some nice textures). I paired this with the Murphy Goode California Chardonnay 2014, which was the only wine I tried on this flight (focusing instead on the sake!).

The not-very-Japanese amuse bouche

The second course was a sampling menu of various Japanese delicacies, including meats, vegetables and pickles. This is a common way to dine in Japan and the quality of the food was great. I really enjoyed all the flavours on offer.

Second course sampling menu

Next came simmered beef and vegetables, grilled lobster and accompaniments. My first reaction was that it’s very brave to serve lobster on a plane, and perhaps ambition got the better of JAL because the meat was a bit dry (or maybe that’s just how lobster usually tastes – I rarely have it). However, the beef and veggies were very nicely cooked and flavourful.

The main dish – lobster and beef

Finally, the blueberry cheesecake was a great way to end – light and fluffy, not too sweet and modestly portioned.

The nicely portioned dessert

Later in the flight, I tried a couple of dishes from the dine-on-demand menu.

The dine-on-demand menu for the remainder of the flight

The first dish I tried was the tasty vegetable croustade with beans and broccoli, which came with a small crab and pasta salad (not pictured).

Vegetable croustade later in the flight

I also tried the pork belly with spinach and lotus root, which provided some simpler but still enjoyable flavours.

Pork belly with spinach and lotus root later in the flight

Overall, I rate this as one of the best business class dining experiences I’ve had. It’s rare for business class food to be memorable, but on JAL, the variety of the menu, the way it was structured and the quality of the food were all top notch.

The entertainment – a great screen, but the range of shows could be improved

The entertainment on offer included new and recent films, both Western and Japanese, as well as TV shows, games, music and ebooks.

The film selection was quite good, with about 20 options available, but the TV shows were limited in variety and, strangely, there was only one episode of some series. This is definitely an area for improvement.

The LCD screen was large and of very good quality.

The excellent LCD entertainment screen

Everything was controlled by a touchpad, which was a bit clunky. (In theory, it could also be used to order food and drinks, though that didn’t work when I gave it a go).

Wi-fi was also available on the flight for a fee (three hours for $14.40 or 24 hours for $18.80 being the best value), but I didn’t want to try it as I had no desire to connect with the real world at the start of my holiday!

Summing up

This was my first time flying with JAL and I really enjoyed it. I’ll remember this as one of the best business class experiences I’ve had, thanks largely to the crew’s excellent service and the varied and high quality dining.

The seat and cabin were very comfortable, though as I’ve explained above, the seat dimensions might be an issue for larger people.

I would definitely recommend flying with JAL to Japan. It’s one of the most stylish ways to arrive in Tokyo, and you’ll feel like you’re experiencing Japan from the moment you step foot on board.

JAL only flies from Sydney and Melbourne, so this option is mostly suited to Australians on the east coast.

Qantas Frequent Flyers can redeem points for JAL flights, as I did, or earn points and status credits on paid fares.

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Horrifying footage of man dragged off plane and hurt in America

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Footage of a man being forcibly removed from a United flight in America has gone viral. The passenger was dragged off a plane in Chicago, which bound for Louisville, after refusing to disembark to make room for United staff.

The airline had overbooked the flight and allegedly needed to get four of its staff members to Louisville to work on another flight. United asked for customers to voluntarily disembark and make space, offering them compensation and a flight the next day. As there were no takers, the airline began ‘involuntarily’ bumping passengers off the flight, as they are legally allowed to do.

The passenger in question – reportedly a doctor – was one of those told to leave but he refused to go, claiming he had to be at a hospital in Louisville the next day.

The police were called in and then brutally dragged the man off the flight, knocking him out in the process and causing facial injuries and bleeding.

Here is the shocking footage recorded by other passengers (two videos are shown side by side).

What a horrible way to treat a human being – let alone a customer.

Things took an even stranger turn when the doctor was allowed back on the plane, with blood all over his face!

When news of this incident started going viral, United’s CEO, Oscar Munoz, issued a statement that just made matters worse – apologising for overbooking the flight but not the way the passenger was treated.

While being bumped from a flight in America isn’t uncommon, it’s crazy that United allowed all passengers to board the plane when it knew the flight was oversold. The man had a confirmed seat and – understandably – stood up to the airline’s greed and thuggishness.

This fiasco has angered people all around the world, and struck a chord in America as yet another example of law enforcement brutality. As one American blogger said today, this incident shows “a shocking and horrifying lack of empathy that, for many, encapsulates 2017 in a nutshell.

We have our own problems with government and law enforcement in Australia, but nothing like this – and I’m thankful for it.

I’m also thankful that Australian airlines haven’t succumbed to the policy of constantly overbooking flights and bumping passengers. This incident in America is going to cost United big time, and it’s a cautionary tale for Australian carriers of what could go wrong if they adopted a similar policy.

Australian travellers in America should be aware that US airlines can ‘involuntarily’ bump you off a flight. This is more likely to occur if you don’t have a seat allocated to you prior to check-in. Be prepared for the possibility.

Get double Qantas Points ‘on the ground’ until July – up to 5,000 per month

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Right now, you can double the Qantas Points you earn on the ground, up to a maximum of 5,000 per month, to help you reach your dream destination sooner. With a total of 15,000 extra Qantas Points on offer until July, this is a great opportunity that requires very little effort.

All you have to do is register for the promotion and then all Qantas Points you earn will be doubled, excluding points for flights, family transfers and transfers from other rewards programs.

Eligible points must be credited to your account by 13 July 2017 to qualify. Keep in mind that sometimes it can take days or weeks for points to credit, which is probably why Qantas is running the promotion until mid-July.

You’ll get up to 5,000 additional points for Qantas Points credited to your account in each of the following periods:

Month 1: 30 March – 30 April 2017

Month 2: 1 May – 31 May 2017

Month 3: 1 June – 13 July 2017.

The terms and conditions aren’t 100% clear, but it looks like the points you earn from credit cards that automatically transfer to Qantas Points are included.

In addition, there are lots of other ways to earn points on the ground, with my favourites being:

Have a look at the Qantas Points site for more ideas.

Bonus points you earn using the above methods will qualify, for example a credit card sign-up bonus or a case of Epiqure wine that comes with a bonus. These points will qualify for the additional 5,000 points for that month.

Check out all the details here, including the link to register.

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