Qantas and BP Australia have today announced a new customer loyalty partnership that will see Qantas Frequent Flyer become the cornerstone partner of BP’s new customer loyalty program, BP Rewards – replacing the current arrangement between BP and Virgin Australia’s Velocity Frequent Flyer program.
Set to launch in early 2020, the BP Rewards program will allow customers to earn Qantas Points on fuel and eligible in-store purchases across participating BP retail sites.
In addition, BP Plus fuel card will become the exclusive fuel partner of Qantas Business Rewards, Qantas’ loyalty program for businesses. That seems to spell the end of the current Caltex-QBR tie up.
Brooke Miller, BP Australia Vice President of Sales and Marketing, said BP is excited to partner with such an iconic Australian brand as Qantas.
“Highly-valued, personalised loyalty offers are a key pillar in our retail strategy and they are bolstered by the strength of our strategic partnerships. Our aim is to delight our customers every day through quality experiences, relevant offers and valued rewards, and our new partnership with Qantas will help us deliver on this promise,” Ms Miller said.
“We know that access to rewards is an important driver when it comes to consumer choice. Our research shows a significant portion of customers choose a service station based on rewards alone, and we look forward to giving customers even more reasons to pull into a BP site to refuel and refresh,” she said.
The partnership arrangements are subject to approval from the Australian Competition and Consumer Commission (ACCC).
Further details on the partnership, including the all-important points earn rates, will be provided closer to the launch. In the meantime, customers can continue to earn Velocity Points with BP.
Qantas Frequent Flyer members can also continue to earn Qantas Points at Caltex via the Woolworths Everyday Rewards program. There’s been no mention yet of changes to this arrangement.
To get news like this delivered straight to your inbox, subscribe to our newsletter: